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Roles of Public Relations

2024-05-18

Public relations (PR) plays a vital role in shaping the perception of individuals, organizations, and even nations. Its multifaceted responsibilities encompass various strategies and tactics aimed at managing communication, building relationships, and mai

Public relations (PR) plays a vital role in shaping the perception of individuals, organizations, and even nations. Its multifaceted responsibilities encompass various strategies and tactics aimed at managing communication, building relationships, and maintaining a positive reputation. In this study, we will explore the roles of Public Relations which include; Reputation Management,Media relations, strategic communication, brand building, stakeholder engagement, Content Creation, crisis communication, public affairs, event management,measurement and evaluation among others.

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